Women in Search for Fountain of Youth Mistakenly Seek Pink Grapefruits

CHICAGO, July 6 /PRNewswire/ -- In recent weeks, it has been widely reported that when a man smells pink grapefruit on a woman, he is likely to perceive her to be, on average, six years younger than her actual age based on research by Dr. Alan Hirsch, the Director of the Smell and Taste Treatment Foundation and the author of this groundbreaking study. However, women all across America may be fruitlessly bathing themselves in freshly squeezed grapefruit juice to no avail. Recent news reports failed to mention that the study participants used a patent-pending blend of scents that includes grapefruits along with a mixture of other scents. To achieve the same results as the clinical study, women will need to wear this exact blend of scents in order to be perceived by men as years younger.

"After many efforts of trial and error, in actuality it is the scent of pink grapefruit, in precise combination with other scents, that produces this dramatic result," notes Dr. Hirsch, who tested hundreds of different scents in his age perception studyThis proprietary blend of scents is available in the form of a body spray called Timeless View exclusively at http://www.ScienceofSmell.com.

About Dr. Alan R. Hirsch and the Foundation, Neurologist and psychiatrist Alan R. Hirsch, M.D., F.A.C.P., is a nationally recognized smell and taste expert. He has written more than 200 articles on the psychological power of scent and taste and how they affect human behavior. He has been published in The Journal of the American Medical Association (JAMA) and numerous other prestigious journals. Dr. Hirsch has also appeared as a featured guest on dozens of syndicated television programs as well as many print publications. Dr. Hirsch graduated from University of Michigan Medical School. He is board certified in neurology and psychiatry and is an assistant professor in the Departments of Neurology and Psychiatry at Rush-Presbyterian-St. Luke's Medical Center in Chicago.

As the director of the Smell & Taste Treatment and Research Foundation in Chicago, Dr. Hirsch puts his theories to the test in evaluating, diagnosing and treating many smell and taste-related disorders. In addition, the staff's research explores the effects of odors and flavors on human emotion, mood, behavior and disease states. The foundation has performed studies on the effects of smell and taste on weight loss, sleep, consumer preferences and sexual habits, among many other topics.

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